Modern news is no longer about competition; but, cooperation. It’s not about exclusivity; but, curration and corroboration. It’s no longer just about pushing content; but, pulling content in, to go beyond passive consumption of news to a pardigm of active participation in news creation, consumption and analysis. And, the more entry points a reader has to participate in the news value chain, the greater the potential there is to build better news products.
Modern news organizations that win will adopt bottom-up, crowds-sourcing efforts to gather leads, feedback, suggestions and help fact check. Because when sources can go direct the organizations that win are the one’s that provide the tools, the platforms and the monetization to help sources go direct — successfully.